I design brand identities that bring clarity and consistency to how organizations show up across every touchpoint. From logo and visual language to fully developed systems, my work is grounded in structure, usability and long-term scalability, shaped by years of freelance and in-house experience.
Both elite treecare and Relocation Engineers are currently thriving companies in the Greater Toronto Area; I like to think my branding played a small part in that.
elite treecare
Scope of Work:
- Create single logo design for “elite treecare” with iterations for stacked and horizontal use in both colour and grayscale; two rounds of revisions included if required
- Provide working vector files for approved iterations mentioned above, each formatted for print and web use
- Create two pickup truck wrap designs to choose from based on the approved logo*
- Design full colour double-sided business card template and create print-ready files as required for various employees
- Lay out and format Word document for easy print-at-home work order production; coordinate print production of blank triplicate booklets with third party printer
- Design and send print-ready PDFs to client for various other marketing material as required (additional truck wraps, magazine ad, lawn sign, address labels, etc.) and bill accordingly.
- Client responsible for providing vehicle schematics from chosen wrap installer as Adobe Illustrator PDFs before design commenced.
Relocation Engineers
Scope of Work:
- Assess client requirements and suggestions to create single logo design for “Relocation Engineers” in both colour and grayscale; two rounds of revisions included if required
- Create style guide including typeface, font choices and colour selections using modern design software and best practices
- Provide working vector files for approved iterations, each formatted for print and web use
- Design second logo for child company based on both the parent logo and client inspiration provided
*Derived from supplied crane truck vector by third-party wrap installers.
