High-impact animated campaigns are essential for driving important public awareness. As the lead creator of digital display ad campaigns, I personally constructed the following digital marketing assets using Adobe Animate. These specific animations successfully ran across the Bell Media website network during strategic multi-month advertising pushes.
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TRREB Property Intelligence Campaign
Responsibilities:
- Format supplied video footage for use on third-party websites in accordance with their specific web policies
- Implement requested branding elements from television campaign including logo, fonts, animation transitions, colours and messaging
- Conduct rigorous multi-device testing to guarantee flawless animation and rendering of these digital display ad campaigns across varying browsers.
TRREB Smart Choice Campaign
Responsibilities:
- Choose images, colours and icons for initial flyer and postcard design
- Liaise with outside printer to facilitate delivery and production of printed material
- Expand printed materials into comprehensive digital display ad campaigns, ensuring perfectly formatted brand continuity
- Ensure all ad sizes animate and display properly in various browsers and on various devices before hand off.